The one thing I was ALWAYS certain of though – my passion for Beauty. And the Beauty industry.
Some call it vain. Some call it superficial.
I call it magical. I call it home.
My first eureka moment happened when I was around 5 years old.
At the time, my mum – THE ultimate domestic goddess- started “grooming” me to follow in her amazing footsteps by tasking me with the weekly tidying of her fabulous dressing table. Is there anything more feminine than a dressing table?
Little did she know at the time that instead of inspiring me to become Martha Stewart, it would reveal my inner Estee Lauder.
I recall very vividly spending hours (or what probably seemed like hours at the time) admiring the different lipsticks, nail polishes and powders.
I looooooved these beautiful products.
But what I loved even more was talking about them (or I guess talking in general as it is one of my life long hobbies).
I would spend hours talking to an imaginary audience, in the mirror (sounds crazier than it actually was) showing the products, talking about them, selling them.
My beauty calling was born.
In my early teenage years, I started seeing beyond the glamour and the glitter, the deep magic of the ritual.
How my mum sat at her dressing table every evening to remove her make up with cotton wool and rose water, handing me some to play with. This set the foundation of my obsession with face cleansing.
How my grand-mother applied expertly traditional moroccan powder khol to highlight her gorgeous grey eyes. And I remember my 1st attempt at copying her…only to end up with powder all over my eye… and my grand-mother and mum giggling at my clumsiness…3 generations bonding over a common experience. Before telling me off for even trying.
How my aunts would apply homemade clay masks on their hair before the weekly 3 hour hammam ritual. I have to dedicate a whole post to hammams (moroccan public baths). I am not a big fan of hammams (as a teenager, I recoiled at the hanging-out-naked-chatting-naked-with-half-my-social-circle-naked element of it…did I mention everyone was naked?) but I absolutely loved the cleansing and the beauty of the ritual.
How the ritual of beauty made women not only look but feel beautiful.
In my junior high school years, I moved slightly from being simply passionate about the beauty industry to actually “consuming” it. But please don’t tell my mum – technically I was on a no-make-up-before-marriage-policy. As IF make up was NOT (almost) a pre-requisite to getting
noticed married in the first place!
So Mascara here, Khol there. A new world of possibilities. Including gathering first signs of male attention. Not that I cared really (liar liar!).
But it wasn’t anywhere as exciting as wondering in chemistry class about actually making beauty products.
Or as exciting as thinking Ampere, Newton, Currie,….Hind (yes I wanted to go with my first name)?
I would design my logo, draw a packaging, a beauty product packaging. Imagine the shape, the texture, the colour. Unbelievably after all that day dreaming I still managed to completely nail** my science exams!
In my twenties, I realised I
wanted needed to make a career in this industry.
So I found a way*** to start working in marketing in a big beauty company. Working and selling beautiful products designed to make women look and feel beautiful.
And I never looked back.
When it was time to change, I chose to move to another leading beauty company.
And I still love it today as much, if not more than I did 30 years ago.
So this is my (career) calling.
Are there better or more worthy paths out here? Sure.
But this IS the one for me.
* Hubby says that technically I am more Biscotto (an italian version of cookies and cream) than Vanilla. One more thing to analyse and maybe write about!
** no pun intended
***long story for another day maybe